Founded by Bob Tumolo in the summer of 1984 (and named after Tumolo’s wife Rita), Rita’s Italian Ice & Frozen Custard has grown explosively in the years since, reaching roughly 600 locations worldwide. It’s now growing its footprint in the Tampa Bay market with a new location opening in Wesley Chapel, at 4424 Friendly Way #120.
“At Rita’s, ‘Ice Custard Happiness’ is our way of life,” says the Rita’s website’s About Us page. “We’re passionate about delivering super-friendly guest service and providing our guests with a cool, smooth, delightfully happy treat experience. If you’re looking to build memories, celebrate special moments, mark traditions, or simply need a pick-me-up, our fresh, tasty treats are guaranteed to do the trick.”
Rita’s rotating Italian ice menu boasts more than 80 different flavors, and the ices are always made with fresh fruit, daily, in-house. Available as concretes with a variety of toppings, Rita’s frozen custards also feature more flavors than the usual chocolate and vanilla options: Butter Pecan, Chocolate Chip Mint, Orange Cream, and Salted Caramel are a few favorites.
What Now reached out to franchisee Idalice Stokes on Friday to inquire about plans for the opening. Stokes was not immediately available for comment.
You can keep up with all things Rita’s Ice by following @ritasice on Instagram.
