First Watch, the Bradenton-based Daytime Dining restaurant serving breakfast, brunch and lunch, announced it has opened its first location in Apollo Beach. The restaurant at 6596 N. U.S. Highway 41 brings a chef-inspired menu and rotating seasonal offerings to a 4,000-square-foot space that seats more than 150 people, offers outside dining under a covered patio, and serves signature housemade fresh juices and cocktails at an indoor-outdoor bar.
“For nearly 30 years, we’ve loved being part of our community’s morning occasion across Tampa Bay, so we thought it was time to bring our experience closer to home for our neighbors in Apollo Beach,” said Carmen Rundell, Vice President of Operations at First Watch in a statement. “While this restaurant marks our ninth in Hillsborough County, it’s opening with an entirely new build and design that gives our customers more ways to enjoy brunch their way. Whether they’re enjoying Million Dollar Bacon outside on the patio or striking up conversation over Kale Tonics at our bar, we’ve got our customers covered with something fresh at every turn with our Apollo Beach location.”
First Watch’s menu include include Avocado Toast, Lemon Ricotta Pancakes and Million Dollar Bacon. From the dedicated bar, the restaurant serves an array of juices made fresh in-house daily and brews its socially responsible Project Sunrise coffee, sourced by women coffee farmers based in South America. To celebrate the opening, customers who dine in at Apollo Beach Monday, November 20-Friday, November 24 will receive a free cup of Project Sunrise coffee with their meal.
Five times a year, First Watch offers a revolving seasonal menu that follows the position of the sun to source quality ingredients, wherever and whenever they are in season. This ever-evolving menu has featured specialties like the Barbacoa Quesadilla Benedict, Elote Mexican Street Corn Hash and Watermelon Wake-Up fresh juice, among others. The new restaurant will offer its first seasonal menu in January 2024.
The restaurant employs approximately 30 people and operates on a one-shift a day, “No Night Shifts Ever” approach that enables its teams to enjoy their evenings and build a better quality of life.
From its headquarters in neighboring Bradenton, First Watch has expanded the brunch occasion to more than 30 restaurants across Florida’s Suncoast. The restaurant serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service.
