Earlier this week, Potbelly Corporation announced that it currently has almost 50 new locations under development in the state of Florida. It has finalized multi-unit development agreements with several franchise groups in the past year and is focusing its growth on key regions like Tampa, Orlando, and Broward County.
“Florida as a whole holds immense promise for Potbelly, and we are strategically expanding in the Sunshine State to reach our potential,” Lynette McKee, senior vice president of franchising at Potbelly, said in a press release. “With experienced franchise groups ready to showcase the Potbelly difference, I have no doubt that we will continue to grow our loyal customer base as we bring our brand to new regions across the state.”
The Tampa market is expected to grow from two locations to eight by the end of 2024, the brand has announced. Its multi-unit deal with STA Management will bring a total of 14 stores to the Tampa market. The next four locations are set to open in New Tampa, St. Petersburg, Clearwater, and Largo.
“Looking ahead, Potbelly is committed to maintaining its growth momentum in Florida, with plans to identify accomplished restaurant owner/operator groups in key markets including Pensacola, Tallahassee, Jacksonville, additional areas of Orlando and Tampa, West Palm Beach and Miami,” the release says.
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