A Florida brunch staple for more than 35 years, First Watch has grown to include 110 locations in the state. Since opening its first Tampa location in 1996, the brunch chain’s greater Tampa Bay footprint has also grown: there are now 23 locations in the area. This number will soon increase, as First Watch plans to launch two new outposts, in Downtown Tampa and in Brandon, before the end of the year.
“First Watch’s curated menu takes an elevated approach to traditional breakfast, brunch and lunch offerings that are made to order using only the freshest ingredients,” a representative told What Now on Thursday. “Some of its most crave-able items include Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes.”
The brand’s menu has also included items like the Crab Avocado Toast, Pumpkin Pancake Breakfast, Elote Mexican Street Corn Hash, and Watermelon Wake-Up fresh juice, with a revolving selection that follows what’s fresh each season. The summer seasonal menu is due to drop at the chain’s Tampa restaurants on June 12.
The new locations’ décor will follow First Watch’s “urban farm” design, the representative said, “bringing the rustic feel of a farmhouse with the modern elements of an urban loft. Both locations will feature a brunch bar serving First Watch’s signature cocktails and a covered, open-air patio.”
Opening at 400 N Tampa St. Suite 100 Downtown and at 2326 W Brandon Blvd. in Brandon, the two upcoming First Watch locations are expected to open this winter. In the meantime, check out any one of their Greater Tampa locations and follow @firstwatch on Instagram.